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Toyota launches new 'In Our Nature' brand campaign via Saatchi & Saatchi Australia


July 16 2021, 9:13 am | BY Ricki Green | 16 Comments
Toyota Australia has launched ‘In Our Nature’, an integrated brand campaign via Saatchi & Saatchi Australia, that highlights its commitment to a cleaner and safer world for everyone.
 
Leveraging Toyota’s safety technology (Toyota Safety Sense) and 25-plus year commitment to innovation in alternative fuel technology, the campaign demonstrates how ‘safety’ and ‘invention’ are both ingrained in Toyota’s quest for a better tomorrow. In a way, it’s in Toyota’s nature to constantly innovate and strive forward.
The integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.
Says John Pappas, chief marketing officer, Toyota Australia: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the r ....

Elina Nassif , Simon Bagnasco , Lee Sunter , Alex Speakman , John Pappas , Tom Collier , Michael Ritchie , Joe Heath , Kat Latour , Matt Tannock , Michelle Gulia , Jo Scott , Zoe Kypros , Mike Spirkovski , Lucy Trengove , Pierro Ruzzene Flavio Fonseca , Suhailah Davies , Seth Aitken , Zena Bartlett , Adam Ferrie Peter Cvetkovski , Stephen Carroll , Brand Management Communications , Creative Agency , Ben Court , Senior Brand Communications Coordinator , Marketing Communications ,

The Moon Falls to Earth in this Dreamy OnePlus Ad from Mother Shanghai


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The Greatest Showman director, Michael Gracey, shoots a whimsical reverse lunar landing to introduce OnePlus and Hasselblad partnership
Mother Shanghai launches its first campaign for OnePlus since being appointed by the smartphone giant. The film introduces a partnership between OnePlus and Hasselblad, marking the start of a new joint legacy ahead of the launch of their newest flagship phone. Shot by filmmaker Michael Gracey, with production companies Unlisted and FINCH.
Hasselblad has a storied history of photography excellence, and in providing the camera know-how to the newest OnePlus smartphone, the brand is opened up to a new audience of millions. Hasselblad first gained traction amongst photography enthusiasts as the first camera on the moon during NASA’s moon landing. ....

Glenn Arrowsmith , Michael Gaffney , Crispian Hayler , Corey Esse , Vivienne Jaspers , Clint Dodd , Katie Mackin , Chris Read , Juliet Smith , Jason Faulkner , Michael Gracey , Patrick Bennett , Production Company , Creative Agency , Moon Falls , Greatest Showman , Jeremy Rouse , Drew Thompson , Arc Edit , Seamuso Kane , Electric Theatre Collective , Notis Studios , The Moon Falls To Earth In This Dreamy Oneplus Ad From Mother Shanghai , க்ளென் அம்புக்குறி , மைக்கேல் காஃப்னி , கோரி கட்டுரை ,

The moon stars in OnePlus film shot by Michael Gracey with Unlisted + FINCH via Mother Shanghai


March 12 2021, 9:50 am | BY Ricki Green | 4 Comments
Mother Shanghai has launched its first campaign for OnePlus since being appointed by the smartphone giant. The film introduces a partnership between OnePlus and Hasselblad, marking the start of a new joint legacy ahead of the launch of their newest flagship phone. Shot by filmmaker Michael Gracey, with production companies Unlisted and FINCH.
 
Hasselblad has a storied history of photography excellence, and in providing the camera know-how to the newest OnePlus smartphone, the brand is opened up to a new audience of millions. Hasselblad first gained traction amongst photography enthusiasts as the first camera on the moon during NASA’s moon landing. ....

Glenn Arrowsmith , Michael Gaffney , Crispian Hayler , Corey Esse , Vivienne Jaspers , Clint Dodd , Katie Mackin , Juliet Smith , Jason Faulkner , Michael Gracey , Patrick Bennett , Editing Company , Production Company , Greatest Showman , Jeremy Rouse , Seamuso Kane , க்ளென் அம்புக்குறி , மைக்கேல் காஃப்னி , கோரி கட்டுரை , கிளின்ட் டாட் , கேடீ மேக்கின் , ஜூலியட் ஸ்மித் , ஜேசன் ஃபால்க்னர் , மைக்கேல் கருணை , பேட்ரிக் பென்னட் , திருத்துதல் நிறுவனம் ,