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Toyota launches the All-New LandCruiser 300 in latest campaign via Saatchi & Saatchi Australia

Toyota has raised the bar again with the launch of the all-new LandCruiser 300; packing more power, capability, luxury and technology than ever before. In its latest campaign via Saatchi & Saatchi Australia, to launch the LandCruiser 300, Toyota drives home how the LC300 doesn’t just take you an ....

Andrew Hellen , Lee Sunter , Nick Kelly , Natalie Jane Harvie , Johanna Scott , Brooke Butkiewicz , Alex Speakman , Danny Marston , Joe Heath , Katrina Aquilia , Ramesh Sathiah , Alex Karanicolas , Freya Maddock , Dan Meyers , Hayden Somerville , Eyvonne Carfora , Phil Harkness Jack , Allison Lockwood , Sean Hanley , Kirsten Wood , Tod Duke Yonge , Simon Bagnasco , Kim Avetta , Jessie Roper , Trish Cahill , Kenyon Marais ,

Toyota Reaches for a Cleaner Future in New Campaign


The sky is the limit.
Toyota Australia’s new campaign, ‘In Our Nature,’ focuses on a commitment to a cleaner and safer world for everyone.
Created in collaboration with Saatchi & Saatchi Australia and Revolver Film’s director Stephen Carroll, the integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.
Featuring a little girl in her boxcar aiming for new greater heights, the campaign aims to highlight a 25-year commitment to innovation in alternative fuel technology. It also focuses on how ‘safety’ and ‘invention’ are ingrained in Toyota’s quest for a better tomorrow.
“Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next generation Mirai Fuel Cell Electric Vehicle. We are always striving to continuously improve,� ....

Elina Nassif , Simon Bagnasco , Ben Eagleton , Lee Sunter , Alex Speakman , John Pappas , Tom Collier , Michael Ritchie , Joe Heath , Kat Latour , Matt Tannock , Michelle Gulia , Jo Scott , Zoe Kypros , Mike Spirkovski , Lucy Trengove , Pierro Ruzzene Flavio Fonseca , Suhailah Davies , Seth Aitken , Zena Bartlett , Adam Ferrie Peter Cvetkovski , Stephen Carroll , Brand Management Communications , Creative Agency , Ben Court , Senior Brand Communications Coordinator ,

Toyota launches new 'In Our Nature' brand campaign via Saatchi & Saatchi Australia


July 16 2021, 9:13 am | BY Ricki Green | 16 Comments
Toyota Australia has launched ‘In Our Nature’, an integrated brand campaign via Saatchi & Saatchi Australia, that highlights its commitment to a cleaner and safer world for everyone.
 
Leveraging Toyota’s safety technology (Toyota Safety Sense) and 25-plus year commitment to innovation in alternative fuel technology, the campaign demonstrates how ‘safety’ and ‘invention’ are both ingrained in Toyota’s quest for a better tomorrow. In a way, it’s in Toyota’s nature to constantly innovate and strive forward.
The integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.
Says John Pappas, chief marketing officer, Toyota Australia: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the r ....

Elina Nassif , Simon Bagnasco , Lee Sunter , Alex Speakman , John Pappas , Tom Collier , Michael Ritchie , Joe Heath , Kat Latour , Matt Tannock , Michelle Gulia , Jo Scott , Zoe Kypros , Mike Spirkovski , Lucy Trengove , Pierro Ruzzene Flavio Fonseca , Suhailah Davies , Seth Aitken , Zena Bartlett , Adam Ferrie Peter Cvetkovski , Stephen Carroll , Brand Management Communications , Creative Agency , Ben Court , Senior Brand Communications Coordinator , Marketing Communications ,

Toyota leverages safety and cleaner technology with new brand campaign


Toyota leverages safety and cleaner technology with new brand campaign
July 16, 2021 10:33
Toyota Australia has launched a new brand campaign, ‘In Our Nature’, to promote its commitment to a “cleaner and safer” future.
The campaign, launched via Saatchi & Saatchi, features two TV spots highlighting the auto brand’s safety technology, Toyota Safety Sense, and its 25-year history in alternative fuel technology innovation.
‘All of us’ builds on Toyota’s commitment to safety in car technology, stating that it is all of our responsibility to keep each other safe. The second spot, ‘Box Car’ celebrates the brand’s hybrid-electric fuel alternatives.
Toyota Australia chief marketing officer, John Pappas, said: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction ....

Elina Nassif , Simon Bagnasco , Ben Eagleton , Lee Sunter , Alex Speakman , John Pappas , Flavio Fonseca , Tom Collier , Michael Ritchie , Joe Heath , Kat Latour , Matt Tannock , Michelle Gulia , Paralympian Ryley Batt , Jo Scott , Pierro Ruzzene , Mike Spirkovski , Zoe Kypros , Lucy Trengove , Suhailah Davies , Adam Ferrie Peter Cvetkovski , Seth Aitken , Zena Bartlett , Stephen Carroll , Brand Management Communications , Media Agency ,