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Woolworths reimagines The Fresh Food People for today in new campaign via M&C Saatchi

July 23 2021, 9:58 am | BY Ricki Green | 18 Comments
Woolworths is reaffirming its commitment to being the Fresh Food People with a reimagined ethos and campaign launching from today via M&C Saatchi Sydney.

Today’s Fresh Food People puts customers’ current and future priorities at the forefront and supports Woolworths’ ambition to be the country’s most loved and trusted brand.
Today’s Fresh Food People continues to celebrate locally grown fresh food, but also puts Woolworths’ diverse team across Supermarkets, Metro stores, online and the Woolworths Food Company at its heart by putting a spotlight on the care they show for all Australians. How Woolworths is helping the country grow greener; making healthier easier, and allowing customers to shop their way are also key components of Today’s Fresh Food People. ....

Lisa Milner , Andrew Hicks , Helene Herbert , Evette Sanders , Karen Muxworthy , Cassie Wheeler , Jo Rose , Peta Mcdowell , Tom Churchill Brown , Olivia Reddy , Tom Mcfarlane , Campbell Hooper , Tommy Holt , Andrew Stroud , Stuart Morley , Janine Allan , Allison Lockwood , Sophie Ayles , Damien Eames , Phil Leece , Nick Chapman , Kara Landrigan , Creative Group Head , Marketing Communications Planner , Marketing Communications Specialist , Editing Company ,

Woolworths goes green in latest campaign via M&C Saatchi for Olympics

Woolworths goes green in latest campaign via M&C Saatchi for Olympics
July 23, 2021 9:47
The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths.
The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team.
The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to.
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Andrew Hicks, Woolworths’ group chief marketing officer, said: “Australia and the world has changed profoundly over the last 18 months, and so have the expectations of our customers. As today’s fresh food people, we need to evolve and grow with them. ....

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Social Enterprise Hey Girls Sets Out to Anger with Period Poverty Film 'Seeing Red'

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Psychological study from adam&eveDDB and PRETTYBIRD director Margot Bowman follows a girl caught unprepared for her period at school
A psychological study is at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by adam&eveDDB, revolves around a film called ‘Seeing Red’ which has been carefully crafted to evoke anger that motivates positive action.
The proposed dictionary definition of period poverty , as shown in the film, is a lack of safe access to period products due to financial or social constraints. Period poverty affects 1 in 10 in the UK and surged in 2020 during the COVID pandemic. In fact, a survey by the charity Plan International UK showed that as many as one third of 14 to 21s in the UK struggled to access or afford period products during lockdown. ....

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The moon stars in OnePlus film shot by Michael Gracey with Unlisted + FINCH via Mother Shanghai

March 12 2021, 9:50 am | BY Ricki Green | 4 Comments
Mother Shanghai has launched its first campaign for OnePlus since being appointed by the smartphone giant. The film introduces a partnership between OnePlus and Hasselblad, marking the start of a new joint legacy ahead of the launch of their newest flagship phone. Shot by filmmaker Michael Gracey, with production companies Unlisted and FINCH.

Hasselblad has a storied history of photography excellence, and in providing the camera know-how to the newest OnePlus smartphone, the brand is opened up to a new audience of millions. Hasselblad first gained traction amongst photography enthusiasts as the first camera on the moon during NASA’s moon landing. ....

Glenn Arrowsmith , Michael Gaffney , Crispian Hayler , Corey Esse , Vivienne Jaspers , Clint Dodd , Katie Mackin , Juliet Smith , Jason Faulkner , Michael Gracey , Patrick Bennett , Editing Company , Production Company , Greatest Showman , Jeremy Rouse , Seamuso Kane , க்ளென் அம்புக்குறி , மைக்கேல் காஃப்னி , கோரி கட்டுரை , கிளின்ட் டாட் , கேடீ மேக்கின் , ஜூலியட் ஸ்மித் , ஜேசன் ஃபால்க்னர் , மைக்கேல் கருணை , பேட்ரிக் பென்னட் , திருத்துதல் நிறுவனம் ,

'Covidman' Terrifies Bangkok While Highlighting Dangers of the Road

The Thai Health Promotion Foundation launched “Covidman” to raise road safety awareness. The clever film juxtaposes the seriousness with which Thai’s have responded to the Coronavirus pandemic with their generally lax attitude toward the incredibly high level of traffic fatalities that occur daily across the nation.
The 2-minute spot, created by BBDO Bangkok and directed by the agency’s Creative Chairman, Suthisak Sucharittanonta, is a wild ride through the streets of the Thai capital. Think one part Jason Bourne, one part Austin Powers, toss in a bad guy in a Teletubbies-esque bodysuit and you’re most of the way there. ....

Krung Thep Mahanakhon , Suthisak Sucharittanonta , Sirinut Prabpinas , Penporn Vitthisomboon , Thacksakorn Pradubpongsa , Sukit Kongkedkra , Jirapat Kungsapiwatana , Suchada Boonsorn , Akira Ngamphathipong , Prachaya Inmee , Sanyapit Suriyotai Pungchitt Wajanasatian , Assada Sreshthaputra , Phoosuda Sanondontree Thanyamat Yamavirun , Suraboon Purnaveja , Thachpon Veerapakorn , Manop Boonvipas , Punnipast Hirunkoolchord , Nakornchai Srisopha , Jason Bourne , Editing Company , Thai Health Promotion Foundation , Lighthouse Film Service , Production Company , French Connection , Creative Chairman , Austin Powers ,