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Home Chef® + Skinnytaste® Team Up to Meet the Surge in Home Cooks' Demand for Fresh, Easy Meals


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CHICAGO, April 26, 2021 /PRNewswire/ By all accounts, the pandemic-driven surge in home cooking is here to stay, which inspired 
Home Chef®, one of the nation s largest meal kit delivery brands and
Skinnytaste®, the popular recipe and cookbook franchise founded by chef Gina Homolka, to join forces in making fresh, simple, delicious home cooked meals even more accessible.
In fact, both brands have seen their customers and communities grow exponentially over the past year, and with it a demand for a wider variety of lighter, more balanced meal choices.
Home Chef has always wanted to collaborate with a partner who shared our values and ideas when it comes to cooking, said Shira Schwarz, Senior Director of Marketing, Home Chef. We chose Skinnytaste because Gina s culinary creativity, commitment to integrity, quality and simplicity aligned with our values. We are proud of the recipes we developed together and know customers will be delighted by thei ....

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How the cookbooks of 2020 tell the stories of our pandemic kitchens


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The books that America cooked from during 2020 will stand as cultural artifacts of the year when a virus forced an entire nation into the kitchen.
The pandemic has been good to cookbooks. Overall sales jumped 17% from 2019, according to figures from NPD BookScan, which tracks about 85% of U.S. book sales.
Some of the smash hits were predictable. The world domination of Joanna Gaines, the queen of shiplap, continued. The second volume of her hugely popular “Magnolia Table” cookbook franchise sailed to the top of the New York Times list of the bestselling cookbooks in 2020. Ina Garten, the cooking doyenne from the Hamptons, landed the second spot with “Modern Comfort Food,” followed by “The Happy in a Hurry Cookbook,” by “Fox & Friends” host Steve Doocy and his wife, Kathy. ....

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