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India's favourite biscuits got yummier - and more profitable

Biscuits have surpassed expectations in the pandemic period. Other than rural distribution and diversification of the product range, Aultrin Vijay looks at how packaging made biscuits munchy
India s biscuit market is projected to reach Rs 52,771 crores by 2022
The organised biscuit market in India, which is valued at Rs 37,000 crore in size, grew at double the rate of growth in April-May against pre-Covid levels as people stockpiled on essential goods during the lockdown. It is believed that the organised market surged to levels of about 12-15% in April-May from 7-8% seen before the lockdown in terms of growth rate. This has since been cut to 10%, but most biscuits makers continue to report double-digit growth in rural and semi-urban areas as consumption continues to be strong. ....

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Mondelez India introduces Bournvita Crunchy biscuits, enters wholesome biscuits segment

Mondelez India introduces Bournvita Crunchy biscuits, enters wholesome biscuits segment
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The company announced the launch with an Ogilvy conceptualised ad, which takes on the notion of wholesome biscuits being boring.
Mondelez India, a leading snack company, has announced a new addition to its enviable brand portfolio that includes the likes of Cadbury Dairy Milk, Cadbury Bournvita and Oreo.
As per the brand, the newest entrant is Bournvita Crunchy biscuits that are âA Crunchy Bite of Wholegrains & Berriesâ. It also becomes the newest member of the Bournvita family, which already houses Cadbury Bournvita, a chocolate health drink; Cadbury Bournvita biscuits; and Cadbury Bournvita Fills, a morning snack. ....

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Mondelez India enters wholesome biscuits segment with Bournvita Crunchy, unveils TVC

Mondelez India enters wholesome biscuits segment with Bournvita Crunchy, unveils TVC
Conceptualised by Ogilvy, the TVC funnily breaks down the label of wholesome snacks being boring and reiterates that one can focus on their well-being without compromising on the taste by letting consumers know that âAb badon ke bhi bahane khatamâ
Click on the Image to watch the TVC.
Mondelez India, which operates in the chocolate, beverages, biscuits and candy categories, has announced its expansion into the wholesome biscuits segment with the launch of Bournvita Crunchy. With this new launch âA Crunchy Bite of Wholegrains & Berriesâ, the company is strengthening its âBetter for Youâ product offering, fulfilling the constantly evolving snacking needs of consumers looking for balanced indulgence. Bournvita Crunchy will be available on shelves, across the country, from this month. ....

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Mondelez India launches BournVita Crunchy TVC campaign

Mondelez India launches BournVita Crunchy TVC campaign
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Mondelez eyes bigger bite in the biscuits portfolio - The Hindu BusinessLine

Mondelez eyes bigger bite in the biscuits portfolio
December 16, 2020
Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India×
Plans more launches across Bournvita and Oreo brands
Mondelez India, makers of Cadbury, Oreo, Tang, among others, is looking at a larger play in the biscuits portfolio.
Apart from making a mark in the morning snacking segment through extension of the ‘Bournvita’ brand, the company is further upping its ante in biscuits with launches across the two core brands Bournvita and Oreo.
With the launch of Bournvita Crunchy, it will now have a play in a growing category that is otherwise dominated by players such as Britannia and ITC. Earlier this year, it launched premium Choco-bakery products (cakes and cookies) under Cadbury. ....

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