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Mondelez India introduces Bournvita Crunchy biscuits, enters wholesome biscuits segment
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The company announced the launch with an Ogilvy conceptualised ad, which takes on the notion of wholesome biscuits being boring.
Mondelez India, a leading snack company, has announced a new addition to its enviable brand portfolio that includes the likes of Cadbury Dairy Milk, Cadbury Bournvita and Oreo.
As per the brand, the newest entrant is Bournvita Crunchy biscuits that are ‘A Crunchy Bite of Wholegrains & Berries’. It also becomes the newest member of the Bournvita family, which already houses Cadbury Bournvita, a chocolate health drink; Cadbury Bournvita biscuits; and Cadbury Bournvita Fills, a morning snack. ....

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