Mondelez eyes bigger bite in the biscuits portfolio
December 16, 2020
Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India×
Plans more launches across Bournvita and Oreo brands Mondelez India, makers of Cadbury, Oreo, Tang, among others, is looking at a larger play in the biscuits portfolio.
Apart from making a mark in the morning snacking segment through extension of the ‘Bournvita’ brand, the company is further upping its ante in biscuits with launches across the two core brands Bournvita and Oreo.
With the launch of Bournvita Crunchy, it will now have a play in a growing category that is otherwise dominated by players such as Britannia and ITC. Earlier this year, it launched premium Choco-bakery products (cakes and cookies) under Cadbury.