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Supply-side provider Colossus accused of misrepresenting user IDs in ad auctions

Supply-side provider Colossus accused of misrepresenting user IDs in ad auctions
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Bryan damonJay friedmanMedia rating councilGoodway groupDigital holdingsGoodway group friedmanTrade deskData protection regulationDirect digital holdingsSophisticated invalid trafficOracle moatMedia rating council accreditedTrustworthy accountability

TAG Launches Project Brand Integrity 2 0, Expanding Proven Anti-Piracy Initiative Through New Collaborative Block List

TAG Launches Project Brand Integrity 2 0, Expanding Proven Anti-Piracy Initiative Through New Collaborative Block List
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

United statesMike zaneisAndrew weinsteinMichael lydenPiracy initiative through new collaborative block listAnalysis organizationTrustworthy accountability groupBrand safety certified programAd sec threat exchangeAdsec threat exchangeBrand integrityPirate websites via pre bid exclusionSec threat exchangeProject brand integritySafety certifiedPirate mobile app list

TAG Statement on Final ANA Programmatic Transparency Report

/PRNewswire/ TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, is.

United statesAndrew weinsteinMike zaneisTrustworthy accountability groupCertified for transparency programAnalysis organizationMedia supply chain transparency reportTransparency programTrustworthy accountabilityInformation sharingTag trustworthy accountability groupComputer amp electronicsComputer softwareHigh tech securityOlls and research

European Fraud Study: IVT Rates Held Under 1% For Half a Decade in European Channels with Tough Anti-Fraud Standards

European Fraud Study: IVT Rates Held Under 1% For Half a Decade in European Channels with Tough Anti-Fraud Standards
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomUnited statesRob raskoJules kendrickMike zaneisAndrew weinsteinOmnicom media groupCertified against fraud programTrustworthy accountability groupFraud studyHeld underFor halfEuropean channelsTough anti fraudFraud benchmark report also shows progress

European Fraud Study: IVT Rates Held Under 1% For Half a Decade in European Channels with Tough Anti-Fraud Standards

/PRNewswire/ According to the 2023 TAG European Fraud Benchmark study, invalid traffic (IVT) rates in Europe have been held under the industry s accepted.

United statesUnited kingdomCity ofJules kendrickAndrew weinsteinRob raskoMike zaneisCertified against fraud programOmnicom media groupTrustworthy accountability groupFifth annualFraud benchmark report also shows progressFight againstFraud benchmarkNon certified channelAgainst fraud program