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SPH carries on data transformation strategy with Happy Marketer


SPH carries on data transformation strategy with Happy Marketer
Details
14 July 2021
SPH has renewed its appointment with dentsu International’s digital marketing agency Happy Marketer, a Merkle Company, to manage its data transformation journey. This makes it the agency’s fourth consecutive year of appointment.
As part of the appointment, Happy Marketer will provide support capabilities in the enterprise analytics tool Google Analytics 360 to ensure continued success in offering a single unified view of analytics and attribution. According to the agency, this has enabled SPH to better understand user behaviour and maximise its efforts in enhancing user experiences in the past few years. ....

Sanchit Mendiratta , Deb Goswami , Merkle Company , Happy Marketer , Google Analytics , சஞ்சிட் மேந்திறத்த , டெப் கோசுவாமி , மேர்கிலே நிறுவனம் , சந்தோஷமாக சந்தைப்படுத்துபவர் , கூகிள் பகுப்பாய்வு ,

99 Group Appoints Happy Marketer to Improve Digital Marketing


This is the first collaboration between the agency and 99 Group.
Image by Pixabay via Pexels
99 Group, which operates several Southeast Asian property portal brands, has appointed Happy Marketer to drive its data-led digital marketing roadmap through Google Analytics 360. The appointment marks the first such collaboration between the property platform and a digital marketing agency.
Happy Marketer, part of dentsu Singapore’s CXM Group, will support 99 Group with the goal of transforming its customer journey, enhancing user experience, and boosting user acquisition on the property search portal.
“We are delighted to be given this opportunity to support 99 Group in building its digital marketing roadmap through a data-led strategy backed with GA360,” said Sanchit Mendiratta, Data Lead, dentsu Singapore. ....

Yan Phun , Sanchit Mendiratta , Southeast Asian , Happy Marketer , Google Analytics , Cdata Lead , Chief Operating Officer , சஞ்சிட் மேந்திறத்த , தென்கிழக்கு ஆசிய , சந்தோஷமாக சந்தைப்படுத்துபவர் , கூகிள் பகுப்பாய்வு , தகவல்கள் வழி நடத்து , தலைமை இயங்குகிறது அதிகாரி ,

Property portal 99 Group names Happy Marketer as digital partner


Property portal 99 Group names dentsu s Happy Marketer as digital partner
Details
23 February 2021
Property portal 99 Group has appointed dentsu Singapore’s Happy Marketer, a Merkle company, to drive its data-led digital marketing roadmap through Google Analytics 360 - the first such collaboration between the property platform and a digital marketing agency.
Tapped for its experience with Google Analytics (GA) across industries and geographical markets, Happy Marketer, part of dentsu Singapore’s customer experience management (CXM) Group, will support 99 Group in transforming its customer journey, enhancing user experience, and boosting user acquisition on the property search portal.
Leveraging data from GA, Happy Marketer will partner 99 Group in analysing customer engagement trends on its website and app to build a robust blueprint for a more seamless customer experience. By creating a clear data foundation strat ....

Yan Phun , Asia Pacific , Owen Mccorry , Sanchit Mendiratta , Zhengda Shen , Singapore Press Holdings , Happy Marketer , Google Analytics , Rachel Ooi , General Electric , 99 Group , ஆசியா பெஸிஃபிக் , சஞ்சிட் மேந்திறத்த , சிங்கப்பூர் ப்ரெஸ் ஹோல்டிங்ஸ் , சந்தோஷமாக சந்தைப்படுத்துபவர் , கூகிள் பகுப்பாய்வு , ரேச்சல் ஊஇ , ஜநரல் மின்சார ,