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SPH carries on data transformation strategy with Happy Marketer Details 14 July 2021 SPH has renewed its appointment with dentsu International’s digital marketing agency Happy Marketer, a Merkle Company, to manage its data transformation journey. This makes it the agency’s fourth consecutive year of appointment. As part of the appointment, Happy Marketer will provide support capabilities in the enterprise analytics tool Google Analytics 360 to ensure continued success in offering a single unified view of analytics and attribution. According to the agency, this has enabled SPH to better understand user behaviour and maximise its efforts in enhancing user experiences in the past few years. ....
Happy Marketer Reappointed by Singapore Press Holdings as Data Transformation Partner brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.