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Property portal 99 Group names Happy Marketer as digital partner


Property portal 99 Group names dentsu s Happy Marketer as digital partner
Details
23 February 2021
Property portal 99 Group has appointed dentsu Singapore’s Happy Marketer, a Merkle company, to drive its data-led digital marketing roadmap through Google Analytics 360 - the first such collaboration between the property platform and a digital marketing agency.
Tapped for its experience with Google Analytics (GA) across industries and geographical markets, Happy Marketer, part of dentsu Singapore’s customer experience management (CXM) Group, will support 99 Group in transforming its customer journey, enhancing user experience, and boosting user acquisition on the property search portal.
Leveraging data from GA, Happy Marketer will partner 99 Group in analysing customer engagement trends on its website and app to build a robust blueprint for a more seamless customer experience. By creating a clear data foundation strat ....

Yan Phun , Asia Pacific , Owen Mccorry , Sanchit Mendiratta , Zhengda Shen , Singapore Press Holdings , Happy Marketer , Google Analytics , Rachel Ooi , General Electric , 99 Group , ஆசியா பெஸிஃபிக் , சஞ்சிட் மேந்திறத்த , சிங்கப்பூர் ப்ரெஸ் ஹோல்டிங்ஸ் , சந்தோஷமாக சந்தைப்படுத்துபவர் , கூகிள் பகுப்பாய்வு , ரேச்சல் ஊஇ , ஜநரல் மின்சார ,

dentsu names APAC chief growth officer for CX biz


dentsu names APAC chief growth officer for CX biz
Details
01 February 2021
Dentsu Asia Pacific has appointed Rachel Ooi as chief growth officer, customer experience management (CXM) for its Asia Pacific operations, effective immediately. In the newly created role, Ooi (pictured) will be responsible for bolstering CXM s regional footprint through new business and organic growth, working closely with media and creative leads on integrated opportunities. She will also lead the regional roll-out and implementation of the sales platform across all sales and account management functions.
Ooi has dual reporting lines to Zhengda Shen, CEO, CXM, dentsu Asia Pacific, and Owen McCorry, global chief growth officer, CXM, dentsu. She joins from Accenture where she was previously MD, Industry X.O lead (growth markets) based in Singapore. Prior to that, she was with General Electric where she led ecosystem alliance for the Asia Pacific re ....

Prantik Mazumdar , Owen Mccorry , Dentsu Asia Pacific , Asia Pacific , Zhengda Shen , Rachel Ooi , General Electric , Total Commerce , பிராந்டிக் மஜும்தர் , தெந்ட்சு ஆசியா பெஸிஃபிக் , ஆசியா பெஸிஃபிக் , ரேச்சல் ஊஇ , ஜநரல் மின்சார , மொத்தம் வர்த்தகம் ,