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Hearst redundancies: Cosmopolitan publisher cuts 20% of UK workforce


December 3, 2020
Hearst UK publishes magazines including Cosmopolitan, Elle, Red, Good Housekeeping, Harper’s Bazaar, Prima, Men’s Health and Women’s Health.
Hearst UK has got through the Covid-19 pandemic so far without making any staff redundant or using the Government furlough scheme.
But staff were told on Thursday afternoon that one in five staff would see their roles closed or pooled under new proposals and that enhanced voluntary redundancy packages will be offered.
Staff were told that although the company is in a strong position it needs to transform into a more modern organisation and invest in growth areas because of the way the Covid-19 pandemic accelerated consumer trends. ....

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How AllBright Grew Its Audience Tenfold During COVID-19 Pandemic


AllBright
Debbie Wosskow OBE and Anna Jones founded women s membership club AllBright in 2017.
It aims to help women develop their careers and provide networking and upskilling opportunities.
It now has an audience of around 400,000, and has raised $42 million in funding to date.
At the start of the pandemic, women s careers and networking club AllBright around 40,000 people in its community, which it defines as paying members, app users, newsletter subscribers, and social media followers. Members predominately connected with the company through its three club buildings – two in London and one in West Hollywood.
A year on, its buildings have been closed for the best part of 12 months. But the business now has an audience of 400,000 thanks to a rapid pivot online and it s expanding into new markets, too. ....

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Meet The Drum Awards for Marketing jury 2021


By Danielle Gibson-28 January 2021 07:00am
Meet The Drum Awards for Marketing jury 2021
The Drum Awards for Marketing reward brands and marketing teams that truly understand their customer.
Open to teams of any size that can prove their campaigns have had a measurable effect, the awards encompass categories including FMCG, Not for Profit, Brand Development or Extension of the Year, Rising Star of the Year, Diversity and Inclusion Company of the Year and Marketing Agency of the Year.
These awards are truly global, and open to teams and companies from anywhere in Asia Pacific, Europe, the Middle East, Africa or the Americas. ....

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Navigating the new normal: sign up for live broadcast


Both events will broadcast live from Celebromedia Studios.
The morning’s live broadcast, which will take place at 11am, will see panellists discuss how companies can
navigate the ‘next normal’ in creative communications and adapting the next level of customer experience. The panel will look at topics including how companies can bring back confidence in events for the year ahead, how to build customer relationships in a continually changing landscape and the rise of the live streamed customer buying experience.
The panel will comprise of Rob Sinclair Barnes, global brand director; Richard Brooks, global head of sales for Stichd; Christianne Beck, head of events at Clearleft; and Nikki Clare, head of events and client service for Hearst UK. ....

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