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Full strength beer is preferred by Australia's beer drinkers

Roy Morgan Research
Full strength beer is preferred by Australiaâs beer drinkers
Country:
Australia
Source: Roy Morgan Single Source Australia, January â December 2020, n= 39,953. Base: Australians aged 18+.
New data from Roy Morgan’s Alcohol Consumption Report shows full strength beer is the preferred ‘amber fluid’ for Australians who drink beer.
Over a third of all Australians aged 18+, 6,277,000 (34.6%), drink beer in an average four weeks including at least one of the three varieties of full strength, mid strength and low alcohol beer – second only to wine as the alcoholic drink of choice for Australians (covered in detail here: Number of Australians drinking alcohol in 2020 increases). ....

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Coopers Brewery crafts new 'Forever Original' brand positioning via The Royals

February 1 2021, 10:40 am | BY Ricki Green | 12 Comments
In its 159th year of quenching the thirst of Australians, Coopers Brewery has launched a new strategic direction and brand positioning – ‘Forever Original’ – in partnership with The Royals.

‘Forever Original’ puts the spotlight on Coopers’ origins as Australia’s original craft beer, first brewed in 1862, and communicates the brand’s relentless pursuit of never settling. It’s the first work from The Royals since winning the account last year.
The launch kicks off with a national out-of-home campaign, featuring a distinctive design and the bold use of Coopers bottles and cans, along with headlines such as “Forever Original since 1862”, “Always roll your own way” and “Crafting since the 60s. 1862 to be exact”. A full switch-out of all POS across the country is also underway. ....

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