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Creative 17 Add to collection Design inspired by Australia’s iconic red desert core landscape Following on from the successful launch of Hazy IPA in 2020, Coopers Brewery has released its 2021 Limited Edition brew, Australian IPA, in a continued effort to drive brand recruitment from a more progressive audience. For the second year in a row, TABOO has been engaged to design the brewery’s latest NPD, this time drawing on the strength and beauty of the Australian outback landscape for inspiration. Says Nick Jamieson, executive creative director of TABOO: “The Coopers limited-edition releases are fast becoming a highly anticipated moment in the Australian craft beer calendar. Once again it’s a huge privilege to continue our work building out a design construct across the family of Coopers NPD brews.” ....
Gig Information Terrible Sons are a husband and wife duo, former Dukes front man, Matthew Barus & Lauren Barus, known in other music circles as L A Mitchell and in Fly My Pretties. They’ve been nestled in Christchurch slowly becoming a streaming juggernaught with over 180K followers on Spotify alone. They will be bringing their intimate songs to life with a full band, at The Piano, in Christchurch. To celebrate the release of their 3rd EP, ‘Mass’ “..a stark, quiet collection of deeply romantic songs that hark back to the sweeping indie glory of Kings of Convenience and Feist. It’s the kind of music that feels destined to soundtrack the idiosyncratic indie cinema of the mid-2000s. It’s luscious, organic and so, so intimate” ....
Coopers Australian IPA | Penang Web and Graphic Design Agency – GurlstudioPenang Web and Graphic Design Agency gurlstudio.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gurlstudio.com Daily Mail and Mail on Sunday newspapers.
Coopers launches new limited edition Australian IPA designed by Melbourne agency TABOO campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Volley, Rolling Stone explore new brand partnerships Two new partnerships show the power of out-of-category brand collaborations Rolling Stone magazine and Volley have both struck partnerships with beer brands as part of category and consumer extension strategies. Iconic music publication, Rolling Stone, has a new collab with boutique brewer, Young Henrys, with the Sydney-based brewery announcing the launch of The Unifier beer. The limited-edition beer is inspired by music’s power to bring people together throughout the ages and marks Rolling Stone’s first co-branded collaboration with an Australian craft beer. “Rolling Stone has played a pivotal role in celebrating music’s culture-defining moments for over 50 years,” said Rolling Stone president and COO, Gus Wenner. “We’ve joined forces with Young Henrys to create a beer that not only honours our heritage but also reminds today’s generation that history is still in the making,” he added. ....