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Maryland G Aaron Wiggins to forgo senior season for NBA draft Field Level Media 06 Jul 2021, 12:55 GMT+10 Maryland guard Aaron Wiggins has decided to keep his name in this year s NBA draft and forgo his senior season of eligibility. After declaring for the draft in April but waiting to sign with an agent to maintain his eligibility, Wiggins announced his decision Monday with a post on his Twitter account. My story. My Journey. My decision. I will be keeping my name in the 2021 NBA draft, Wiggins wrote. He thanked the Maryland coaching staff and fans, then added, For those who believe in me, continue to pray with me. Thank you Family Thank you God! ....
Creative 93 Add to collection Created by BBH Singapore and directed by Law Chen, the film for Jollibee is set in the future and recounts the pandemic through the eyes of a grandfather In the future when we look back on today, how would we describe the pandemic? What version of history would we tell? This is the theme of the Filipino multinational chain Jollibee’s first global brand campaign developed by BBH Singapore, which reinterprets the brand’s tagline of Joy of Family in the context of the current pandemic. When the pandemic broke out, everyone was unprepared and had to face an uncomfortable reality – that life as we knew it changed overnight. It was painful, scary and upended lives around the world. Yet it is in our darkest hours when we see what’s most dear to us - our families. From physically spending every waking hour together in lockdown to long video calls across continents, our family was what got us through. This was the year of the pandemi ....
Behind the Work 150 Add to collection Creatives from BBH Singapore share the ideas that sparked the campaign for Filipino food chain Jollibee and how they brought their vision to life Much has been said about preserving memories of the pandemic to tell the next generation who were unable to experience the sheer indescribable moments that 2020 brought us – and that 2021 is still doing. It was this that propelled BBH Singapore to create a campaign for Filipino fast-food restaurant Jollibee set in New York in the year 2060. The three-minute film hails itself as ‘a message from the future’ through the eyes of a Filipino migrant and his family. What follows is unlike the usual campaigns created for Jollibee and touches upon a more emotional and nostalgic note as we are taken through the family’s highs and lows during the pandemic. The message the film conveys is a universal one about coming together during hard times, but the small touches from the black-and-white ....
Jollibee reinterprets Joy of Family tagline, adopts sombre tone in global spot Details 18 May 2021 Jollibee s first global brand campaign features a perspective-changing story about the times everyone is currently living in, reinterpreting the brand s tagline of Joy of Family in the current context of the pandemic. Done in collaboration with BBH Singapore, it is a departure from the brand s usual campaigns, taking on a sombre and realistic tone as it goes into the future to record a nostalgic and emotional story of a migrant Filipino family based in the US. The brand highlights the story of how consumers are able to see what s most dear to them - their families - in the darkest hours, despite having their lives upended worldwide. From physically spending every waking hour together in lockdown to long video calls across continents, family was what got everyone through. ....