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Behind the Work: Telling a Filipino Family's Story of the Pandemic from the Year 2060 for a Fast-Food Outlet


Behind the Work 150 Add to collection
Creatives from BBH Singapore share the ideas that sparked the campaign for Filipino food chain Jollibee and how they brought their vision to life
Much has been said about preserving memories of the pandemic to tell the next generation who were unable to experience the sheer indescribable moments that 2020 brought us – and that 2021 is still doing. It was this that propelled BBH Singapore to create a campaign for Filipino fast-food restaurant Jollibee set in New York in the year 2060.
The three-minute film hails itself as ‘a message from the future’ through the eyes of a Filipino migrant and his family. What follows is unlike the usual campaigns created for Jollibee and touches upon a more emotional and nostalgic note as we are taken through the family’s highs and lows during the pandemic. The message the film conveys is a universal one about coming together during hard times, but the small touches from the black-and-white ....

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On Int'l Day of Families, technology connects families separated by pandemic says DSWD chief


DSWD Secretary Rolando Bautista (Screenshot from DSWD’s online family forum)
“Over the years, our country has been one with the global community in advancing the rights and welfare of the family,” Bautista said in a video message during an online forum in celebration of the International Day of Families on Monday, May 17.
In 1992, President Fidel V. Ramos issued Proclamation No. 60 declaring the last week of September each year as “Family Week,” a year before the United Nations has declared May 15 of every year as the “International Day of Families.”
“This shows how much we value the family sector as the smallest unit but the most formidable foundation of our society,” Bautista said. ....

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