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Behind the Work 150 Add to collection Creatives from BBH Singapore share the ideas that sparked the campaign for Filipino food chain Jollibee and how they brought their vision to life Much has been said about preserving memories of the pandemic to tell the next generation who were unable to experience the sheer indescribable moments that 2020 brought us – and that 2021 is still doing. It was this that propelled BBH Singapore to create a campaign for Filipino fast-food restaurant Jollibee set in New York in the year 2060. The three-minute film hails itself as ‘a message from the future’ through the eyes of a Filipino migrant and his family. What follows is unlike the usual campaigns created for Jollibee and touches upon a more emotional and nostalgic note as we are taken through the family’s highs and lows during the pandemic. The message the film conveys is a universal one about coming together during hard times, but the small touches from the black-and-white ....
BusinessWorld May 6, 2021 | 12:03 am FAMILY sits front and center in fast food giant Jollibee’s latest campaign called “Family Thanksgiving Month” (to be held annually henceforth every May). This was launched via a press conference on both Zoom and Facebook Live last week featuring media personalities Edric and Joy Mendoza. Still, the star of the show was the star of yet another Jollibee commercial, actress Anne Curtis. “For us at Jollibee, this [pandemic] brought about a very powerful truth: all of us are spending more time with our families, and it has never happened before, and might never happen again,” said Jollibee Foods Corp. (JFC) Philippines Country/Regional Marketing Head and Jollibee Philippines Marketing Head Francis Flores about the impetus of the campaign. ....
She revealed her mom is so fond of her daughter to the point of spoiling her. “Totoo pala mas spoiled ang apo,” she quipped in a get-together organized by Jollibee. The company tapped Anne as campaign ambassador for its Family Thanksgiving Month celebration. In any case, Anne appreciates the love her family showers on Baby Dahlia. She shared how her parents and siblings really helped particularly during the first few months of her motherhood. Having a baby changed Anne’s perspective on family. “Na parang as a mom you realize how precious they are,” she said. The actress-TV host also learned the importance of spending “precious time” with family. ....