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Kia unveils new logo in 'This is Kia' campaign with Innocean

February 16, 2021 10:11
Kia Australia has launched a new integrated campaign that shows off the automotive brand’s new global visual identity, with the ‘This is Kia’ campaign airing throughout the Australia Open.
It was created with full-service agency Innocean Australia (owned by the Hyundai Motor Group), with the hero TVC featuring a Kia Carnival doing laps of the Sydney Motorsport Park in Eastern Creek, challenging perceptions of the car itself and Kia as a family vehicle brand.

Throughout the campaign, Kia features the remainder of its range including the Kia Sorento and the ‘stylish’ Seltos in a spot featuring actor Dacre Montgomery. ....

Eastern Creek , Western Australia , Carlos Zalapa , Billy Wychgel , Simon Duggan , Michael Cignarella , Emma Culbert , John Lynch , Fraser Johnston , Zanda Wilson , Jasmin Bedir , Serena Paull , Bertrand Polivka , Dan Lee , Tom Corbett , Daniel Gross , Andrew Phan , Warrick Nicholson , Jess Roberts , Randy Holmes , Taylah Nilsson , Nikolas Souliotis , Wes Hawes , Jack Scrause , Chris Johnson , Mika Abadie ,

Hyundai launches new 'Kidult Approved' Palisade campaign via Innocean

February 11, 2021 10:10
Hyundai’s first-ever eight-seater SUV, the Palisade, is the subject of a new campaign created with Innocean Australia.
The campaign centres around the theme of busy parents using car trips as an opportunity to spend time with their fast-growing teenagers, summed up by the ‘Kidult Approved’ messaging.
Across the hero and supplementary TVCs, the Hyundai Palisade is shown as the ultimate space to spend time with the kids, even as they quickly become ‘Kidults’.

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The ‘Kidults’ are shown to be literally transforming before the eyes of a mum as she worries about them growing up too fast. The various luxury features of the Palisade are the one thing she doesn’t need to worry about. ....

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