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Amplify co-founder Tom Maynard reveals how the agency/studio plans to target Gen Alpha in Australia and Asia, bringing pocket.watch along for the ride. May 6, 2021 Sydney-based creator agency and production studio Amplify has launched a new YouTube-focused division that will broaden the company’s audience focus to include under-12s. Amplify Kids is designed to serve as a product and service hub for managing the company’s YouTube channels, creators and content for kids, tweens and teens. Co-founded in 2015 by former FremantleMedia head of digital Tom Maynard and digital media veteran Alex Reid, Amplify is a production and talent partner for brands and YouTube creators across Australia and Asia. The self-financed company specializes in live-event production, talent management and content creation, and has worked with the likes of WarnerMedia, Spotify, LEGO, Instagram, TikTok and NBCUniversal. ....
434 Views Vivid Goliath Group has strengthened its UK toys and games division with the appointment of Ben Hogg to the role of marketing manager. Alongside the firm’s wealth of ranges, Hogg will work to build out its expanding strategic and adult gaming sectors. Known for his role with Asmodee UK for the past ten years, Hogg brings with him a wealth of marketing and industry experience as he looks to build our Vivid Goliath Group’s distribution to include specialist retail partners, among other roles. He will be responsible for brand and marketing activations across Vivid Goliath’s wide portfolio including the likes of Ryan’s World, Love Diana, Reaxion, SuperSand, and its growing portfolio of kids’, family, and adult games. Hogg will also manage a team of brand managers and work closely to steer Vivid’s TV, PR and digital marketing output. ....
962 Views Both staples of the traditional toy sector, the doll and plush markets have seen a year of strong sales and investment among gift-givers, parents, and families looking for long play value and toys that encourage empathy and social development – in a year of social distancing – through nurture and role-play. Here, ToyNews rounds up some of the latest products and companies to be pushing the envelope of innovation in both the dolls and plush markets. MGA Entertainment – Rainbow High | Na! Na! Na! Surprise | Secret Crush 0800 521 558 | www.mgae.com MGA Entertainment has seen widespread success in 2020 with its continued strength within the UK dolls market, despite the ongoing difficulties faced industry-wide. Following the launch of its new brands Rainbow High and Secret Crush, alongside expanded collections from Na! Na! Na! Surprise, the toy giant now has its eyes firmly set on what’s to come in 2021. ....