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Vivid Goliath has witnessed ‘huge growth in sales’ this year for its latest children’s playground activity-turned family gaming title, The Floor is Lava, having seen a spike driven by the game’s latest celebrity Instagram endorsement.
Launched for autumn/winter last year, The Floor is Lava was well-received across its retail channels. However, Vivid Goliath has since seen the game take things up ‘another level’ this year, with sales already surpassing last year’s performance, and strong listings for the coming A/W season already in place.
During the same period, the game has become the number one selling game in one prominent toy retailer, according to Vivid Goliath.
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Vivid Goliath Group has strengthened its UK toys and games division with the appointment of Ben Hogg to the role of marketing manager. Alongside the firm’s wealth of ranges, Hogg will work to build out its expanding strategic and adult gaming sectors.
Known for his role with Asmodee UK for the past ten years, Hogg brings with him a wealth of marketing and industry experience as he looks to build our Vivid Goliath Group’s distribution to include specialist retail partners, among other roles.
He will be responsible for brand and marketing activations across Vivid Goliath’s wide portfolio including the likes of Ryan’s World, Love Diana, Reaxion, SuperSand, and its growing portfolio of kids’, family, and adult games. Hogg will also manage a team of brand managers and work closely to steer Vivid’s TV, PR and digital marketing output.