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Dolled up and looking plush: ToyNews' guide to the latest in the dolls and plush markets – ToyNews


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Both staples of the traditional toy sector, the doll and plush markets have seen a year of strong sales and investment among gift-givers, parents, and families looking for long play value and toys that encourage empathy and social development – in a year of social distancing – through nurture and role-play.
Here, ToyNews rounds up some of the latest products and companies to be pushing the envelope of innovation in both the dolls and plush markets.
MGA Entertainment – Rainbow High | Na! Na! Na! Surprise | Secret Crush
0800 521 558 | www.mgae.com
MGA Entertainment has seen widespread success in 2020 with its continued strength within the UK dolls market, despite the ongoing difficulties faced industry-wide. Following the launch of its new brands Rainbow High and Secret Crush, alongside expanded collections from Na! Na! Na! Surprise, the toy giant now has its eyes firmly set on what’s to come in 2021. ....

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