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Absolut paper bottle rolls out across UK market - Drinks Retailing News - The Voice of Drinks Retailing

| 25 January, 2021
Pernod Ricard is rolling out its prototype Absolut Paper Bottle from today, initially just in the UK and Sweden.
The bottle is the first step to achieving a fully bio-based bottle able to contain spirits. The producer said it will begin by testing an initial batch of 2,000 bottles amongst consumers.

The prototype is made up of recyclable content – 57% paper and 43% recycled plastic – with the plastic making up a thin layer within the bottle that can be successfully recycled after use. The normal Absolut glass bottle uses 47% recycled glass, which is world class when it comes to clear glass, and Absolut reuses almost one third of all clear glass recycled in Sweden. ....

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Are Paper Bottles Sustainable and Practical?

Is the move to paper packaging sustainable for beverage bottles?
Major brand owners like Absolut, Diageo, Carlsberg, and PepsiCo are developing paper bottles, but what does a market analyst say about this paper chase?
Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling.
Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe.
A historical sampling of ....

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