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72andSunny Singapore Makes Three New Appointments brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.
72andSunny SG makes 3 new hires amidst exit of APAC CEO Chris Kay marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
72andSunny Singapore Strengthens Momentum with New Team Hires lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
Dive Brief: Pulpex, a packaging technology company co-founded by Diageo, has partnered with Finnish renewable materials company Stora Enso to mass produce 100% recyclable bottles and containers made from sustainably sourced, formed wood fiber pulp. The companies plan to have a high-speed production line operational in 2022. Pulpex will use Stora Enso s formed fiber material to create paper bottles for global brands in applications including alcohol and nonalcohol beverages and liquid foods, along with home and personal care products. The Pulpex bottle can be embossed, labeled and colored, according to the companies. Diageo and PepsiCo have committed to using Pulpex technology in their packaging as founding partners of a consortium of CPG companies who together plan to produce 750 million paper bottles per year. This latest partnership would help advance that effort, and could assist both beverage companies in meeting their broader sustainable packaging goals. ....
Top 10 spirits marketing moves in April 2021 10th May, 2021 by Owen Bellwood Johnnie Walker’s Next Steps initiative made our pick of top creative campaigns Spirits brands ramped up their sustainability efforts last month, including Diageo’s Johnnie Walker and Beam Suntory, which both unveiled new green initiatives. Smirnoff vodka teamed up with a comedian to offer thousands of prizes to US drinkers, while Grey Goose unveiled its biggest marketing campaign to date with a new film for its Essences line. Actor Dwayne ‘The Rock’ Johnson backed the on‐trade by giving away guacamole to US consumers who visited bars and purchased a Teremana Tequila cocktail. ....