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February 25 2021, 12:29 pm | BY Ricki Green | No Comments
Cummins&Partners pioneered the return of creative and media in partnership a decade ago after years of industry fragmentation. Today, independent PR agency Romano Beck takes residence in its Melbourne and Sydney Offices, signalling a new era with the third discipline now meaning a 360 communications approach from the group.
Says Sean Cummins (left), chief creative officer, Cummins&Partners: “I’ve always had a great sense of curiosity and respect for what I term the mercurial dark art of public relations, and have felt for some time we needed the holy trinity of creative, media and PR under one roof.
Cummins & Partners joins with PR agency Romano Beck
February 25, 2021 4:04
Cummins & Partners will now provide public relations services in addition to its creative and media offerings, following a partnership struck with independent agency Romano Beck.
The Romano Beck team will now take residence in the Cummins & Partners Melbourne and Sydney officers, with the partnership set to allow for what Sean Cummins is calling a “holy trinity” approach for clients.
Chief creative officer Cummins said the two businesses have shared clients in the past, and have clearly aligned values with one another.
“I’ve always had a great sense of curiosity and respect for what I term the mercurial dark art of public relations, and have felt for some time we needed the holy trinity of creative, media and PR under one roof.