February 25 2021, 12:29 pm | BY Ricki Green | No Comments
Cummins&Partners pioneered the return of creative and media in partnership a decade ago after years of industry fragmentation. Today, independent PR agency Romano Beck takes residence in its Melbourne and Sydney Offices, signalling a new era with the third discipline now meaning a 360 communications approach from the group.
Says Sean Cummins (left), chief creative officer, Cummins&Partners: “I’ve always had a great sense of curiosity and respect for what I term the mercurial dark art of public relations, and have felt for some time we needed the holy trinity of creative, media and PR under one roof.