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Cummins & Partners joins with PR agency Romano Beck
February 25, 2021 4:04
Cummins & Partners will now provide public relations services in addition to its creative and media offerings, following a partnership struck with independent agency Romano Beck.
The Romano Beck team will now take residence in the Cummins & Partners Melbourne and Sydney officers, with the partnership set to allow for what Sean Cummins is calling a “holy trinity” approach for clients.
Chief creative officer Cummins said the two businesses have shared clients in the past, and have clearly aligned values with one another.
“I’ve always had a great sense of curiosity and respect for what I term the mercurial dark art of public relations, and have felt for some time we needed the holy trinity of creative, media and PR under one roof.