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OMA's Creative Collection competition 2021 winners announced


May 13, 2021 10:17
The Outdoor Media Association (OMA) has announced the winners in the Creative Collection competition 2021, with the most number of submissions entered in two years.
The announcement:
The Outdoor Media Association (OMA) has today announced the winners in the quarter one Creative Collection competition for 2021.
The competition attracted 31 submissions from OMA members including: JCDecaux, oOh!media, QMS Media and Shopper Media Group. The new category ‘Out of Home for Good’ received five entries and was the most debated as the judges explored messages that work best to drive action for government and charity campaigns.
Guest judges included:
Nick Karaloukas, General Manager, Australian Outdoor Sign Company (AOSCo) ....

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North West shopper marketing group acquired for £15.7million


by Stephen Chapman
Shopper Media Group has been acquired by specialist marketing and communications firm, Next 15 Communications Group.
The deal is for an initial consideration of £15.7m and a further deferred amount, to be paid over the next few years.
Shopper Media Group is a data-led business, based in Manchester, Liverpool and London and includes Capture Marketing, Lobster Agency and Threefold.
“SMG has been leading the way in connected commerce marketing for the past 12 years, building data-driven tools for brands and retailers to unlock real value at the point of consideration and purchase,” said Sam Knights, CEO of Shopper Media Group. ....

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