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Independent Media Agencies of Australia launches new multi-channel campaign via BCM Group campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
News The IMAA launches campaign to promote indies to marketers mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
New category buyers a key result from Ingham s first audience-led OOH campaign Chicken brand s chief marketing officer talks through the thinking and data insights that drove its latest out-of-home advertising campaign with oOh!Media A 30 per cent increase in free range chicken buyers and a 72 per cent lift in new brand buyers are two standout results for Ingham’s chief marketing officer, Seb Brandt, from its first audience-led outdoor campaign. The Australian chicken brand recent partnered with oOh!Media on a targeted out-of-home campaign to drive awareness and conversion to ‘The free ranger’, a recently launched free range product in its portfolio. The campaign ran in April and May 2021 across oOh!s small format network in NSW and Victoria. It involved working with media agency, Bohemia, on targeting category buyers based on a combination of transaction data, audience types, location and product range availability. ....
Major OOH players shut down speculation over commitment to OMA’s MOVE 2.0 May 31, 2021 9:17 The Out-Of-Home (OOH) industry body the Outdoor Media Association (OMA) is developing a new industry standard for digital (DOOH) measurement, but its MOVE 2.0 solution won’t roll out until 2023. In the meantime, OOH players are largely using mobility data to measure impact, but at current, cannot measure reach and frequency across DOOH in the same way that MOVE’s static measurement system can. Speaking with Mumbrella in March, the OMA admitted that the wait is leaving a “gap”. It appears that gap has opened up possibilities for smaller disrupter businesses in outdoor like New Zealand’s Lumo Digital, which launched its LENS technology in Australia recently. ....
Mumbrella Awards 2021 shortlist, Merrick Watts to host the gala event May 20, 2021 10:23 The shortlist for the 2021 Mumbrella Awards has been announced, with The Monkeys and Special Group among the top nominations. With 11 nominations, The Monkeys received two nods in the Mumbrella Award for Insight, TV Ad of the Year and Social Idea of the Year categories, as well as nominations in Best Use of Real-Time Marketing, Creative Agency of the Year and Ad Campaign of the Year. Meanwhile, Special Group earned ten nominations across categories including TV Ad of the Year, Content Marketing Strategy of the Year, Social Idea of the Year, Best Use of Real-Time Marketing, and the Mumbrella Awards for Bravery, Insight and Innovation. ....