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(MENAFN - PRovoke) NEW YORK Zippo, whose name is synonymous with its windproof lighter, has named Ogilvy its global PR, creative and social agency following a competitive pitch. Ogilvy will support Zippo s brand and communications strategy with an integrated team that combines expertise across creative, media relations, influencer marketing, social strategy, and performance media. The account will be led out of Ogilvy s New York office. DeVries Global was Zippo s previous PR agency partner, although Ogilvy has handled PR duties in Asia-Pacific markets. Zippo s move to the WPP agency was motivated in part by the company s desire to work with an integrated agency with global scale. ....
Accounts in Transit: Ogilvy Lights Up Zippo's PR odwyerpr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from odwyerpr.com Daily Mail and Mail on Sunday newspapers.
Toby Melville/Reuters Despite declining revenues across the ad industry, the biggest agencies are still hiring. Healthcare remains a hot area, with Omnicom Health Group listing almost 600 open roles on Glassdoor. Other areas for job opportunities include media, strategy, and data and analytics. Advertising companies have struggled as the pandemic and downturn led brands to pull back on marketing in 2020. IPG and Dentsu, for instance, reported year-over-year organic revenue declines of 6.5% and 11.1%, respectively, as the coronavirus caused clients to cut spending and event cancellations. Still, Insider identified hundreds of open positions on Glassdoor at the five biggest ad holding companies WPP, Publicis Groupe, IPG, Omnicom Group and Dentsu some of which are expected to pay six-figure salaries. ....
Brunswick Group Handles Dole Food Deal odwyerpr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from odwyerpr.com Daily Mail and Mail on Sunday newspapers.
Nizwani Shahar, chief executive of Ogilvy Malaysia said: “Colgate-Palmolive carries some of the most iconic brands that can be found in almost every household across the globe. We are so proud to be able to work with these brands alongside the Colgate-Palmolive team who have shown they are willing to take calculated risks to make their brands matter. KUALA LUMPUR: Following a successful partnership with Ogilvy Malaysia on the back of its inspirational “Smile Strong Bersama” campaign in 2020, Colgate-Palmolive has extended its remit with the agency. The appointment will see Ogilvy undertake strategic and creative communications, digital, and social media duties throughout 2021 across all Colgate-Palmolive’s business including its oral care and home care brands such as Colgate, Softlan, and Elmex. ....