(MENAFN - PRovoke)
NEW YORK — Zippo, whose name is synonymous with its windproof lighter, has named Ogilvy its global PR, creative and social agency following a competitive pitch.
Ogilvy will support Zippo's brand and communications strategy with an integrated team that combines expertise across creative, media relations, influencer marketing, social strategy, and performance media. The account will be led out of Ogilvy's New York office.
DeVries Global was Zippo's previous PR agency partner, although Ogilvy has handled PR duties in Asia-Pacific markets. Zippo's move to the WPP agency was motivated in part by the company's desire to work with an integrated agency with global scale.