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July 23 2021, 10:15 am | BY Kim Shaw | No Comments Soho Square Bangkok, in partnership with Red Fuse – WPP’s integrated global team dedicated to serving Colgate-Palmolive – has launched the latest brand campaign for Colgate Thailand titled #YimsuGeneration which builds upon the previously launched #Yimsu campaign in 2020.
At the heart of the campaign, Colgate brings a true story of Thun-Nitcharee Peneakchanasak to light. At the age of 14, Thun’s life took an unprecedented turn as she lost both of her legs in a train accident. Nevertheless, she has not lost the ability to keep smiling and found the strength to pursue a new dream. Hence, she embodies the Yimsu (Smile Strong) ideal and becomes the face of a generation hit by soul-crushing crises yet remaining positive and resilient through the difficult time. ....
Edelman hires talent from creative agency pool across Asia Pacific Details 07 July 2021 Edelman has appointed former Leo Burnett creative lead Tim Green (pictured left) as chief creative officer for the Asia Pacific region. In this newly created role, he will be responsible for “injecting creative thinking into every practice and sector, across every communications brief”, according to the agency. He joined Edelman last year from M&C Saatchi Australia, where he held the position creative director for more than two years from 2016, as stated on his LinkedIn profile. Over the past year, Edelman said that he has helped establish hubs of creative talent in Shanghai, Singapore and Sydney. ....
Wavemaker SEA vacates CEO role as Rose Huskey now APAC client chief, Allison Coley takes global role marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
Nizwani Shahar, chief executive of Ogilvy Malaysia said: “Colgate-Palmolive carries some of the most iconic brands that can be found in almost every household across the globe. We are so proud to be able to work with these brands alongside the Colgate-Palmolive team who have shown they are willing to take calculated risks to make their brands matter. KUALA LUMPUR: Following a successful partnership with Ogilvy Malaysia on the back of its inspirational “Smile Strong Bersama” campaign in 2020, Colgate-Palmolive has extended its remit with the agency. The appointment will see Ogilvy undertake strategic and creative communications, digital, and social media duties throughout 2021 across all Colgate-Palmolive’s business including its oral care and home care brands such as Colgate, Softlan, and Elmex. ....