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Amazon's Sponsored Brands now make up nearly one-quarter of its console ad business - Insider Intelligence Trends, Forecasts & Statistics

Amazon’s Sponsored Brands now make up nearly one-quarter of its console ad business
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The news: Spending on Amazon’s Sponsored Brands ads grew a healthy 25% year over year (YoY) last quarter and now account for 23% of Amazon’s pay-per-click ad business, per Merkle’s Q1 2021 Digital Marketing Report. For comparison, Merkle reported that spending on Amazon’s Sponsored Products ads only grew 0.1% YoY.
The bigger picture: Companies like Pacvue and Tinuiti also reported higher growth rates for spending on Sponsored Brand ads (89% and 86%, respectively) compared with Sponsored Product ads (41% and 28%). This growth is partially because Sponsored Brand ads are newer plus, Amazon released several new Sponsored Brand formats in 2020, including its popular Sponsored Brand Video options. ....

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The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car

On today's episode, we discuss Facebook letting users choose how their News Feed looks, Clubhouse adding tipping, tech giants betting people are ready for augmented reality (AR) glasses, making the most of "micromoments," Apple making a car, what happens when you look down at your phone while walking, and more. Tune in to listen to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Sara M. Watson. ....

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Lemonade adds car insurance, parks closer to being a one-stop shop

Lemonade adds car insurance, parks closer to being a one-stop shop
emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.

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Trading app Bux raises $80 million to support European expansion

Trading app Bux raises $80 million to support European expansion
emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.

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Companies are betting big on autonomous vehicles but looming questions over chip supply and safety remain

Companies are betting big on autonomous vehicles but looming questions over chip supply and safety remain
emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.

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