On today's episode, we discuss Facebook letting users choose how their News Feed looks, Clubhouse adding tipping, tech giants betting people are ready for augmented reality (AR) glasses, making the most of "micromoments," Apple making a car, what happens when you look down at your phone while walking, and more. Tune in to listen to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Sara M. Watson.
MMA Initiative Will Explore and Analyze Optimal Identifier Solutions to Replace Third-Party Cookies
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“The Great Identifier Solutions Debate” will bring together industry’s top identifier solution providers in sessions that enable marketers to make informed decisions as they navigate seismic industry changes
If any marketer is going to be great at modern marketing, regardless of size, industry or goal, it’s vital they understand the identifier solutions now and in the so very complicated future. NEW YORK (PRWEB) April 12, 2021
MMA Global, the non-profit industry association dedicated to driving modern marketing and shaping its future, is launching an initiative to define for marketers the optimal approaches to privacy-compliant identity resolution in light of the dissolution of third-party cookies, which are anticipated to be phased out by 2022.
PHOTO:
Nadia Clabassi
We live in a world where our every digital interaction is recorded, sometimes with our consent and other times without our knowledge.
Over the last few years, tech behemoths like Facebook and Twitter have come under increasing scrutiny from regulators, pushing them to strengthen their security and privacy controls and be more transparent about how they handle customer data. Legislation, such as GDPR and CCPA, have emerged to protect customer data and give consumers control and transparency over how companies store and use their information. The rise of customer data regulations in turn resulted in the deprecation of third party cookies by Firefox, Safari and soon Google, followed more recently by Appleâs announcement that apps can no longer capture a customerâs device identity without the customerâs explicit consent.