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Global Cross-Platform and Mobile Advertising Strategic

Dublin, June 07, 2023 (GLOBE NEWSWIRE) The "Cross-Platform and Mobile Advertising: Global Strategic Business Report" report has been added to . ....

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New York Times hits 10 million subscriptions goal early with Athletic deal

The New York Times Co has met its target of 10 million subscriptions three years ahead of schedule thanks to its purchase of The Athletic, a win for the newspaper that has staked its future on the. | February 2, 2022 ....

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Amazon's Sponsored Brands now make up nearly one-quarter of its console ad business - Insider Intelligence Trends, Forecasts & Statistics

Amazon’s Sponsored Brands now make up nearly one-quarter of its console ad business
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The news: Spending on Amazon’s Sponsored Brands ads grew a healthy 25% year over year (YoY) last quarter and now account for 23% of Amazon’s pay-per-click ad business, per Merkle’s Q1 2021 Digital Marketing Report. For comparison, Merkle reported that spending on Amazon’s Sponsored Products ads only grew 0.1% YoY.
The bigger picture: Companies like Pacvue and Tinuiti also reported higher growth rates for spending on Sponsored Brand ads (89% and 86%, respectively) compared with Sponsored Product ads (41% and 28%). This growth is partially because Sponsored Brand ads are newer plus, Amazon released several new Sponsored Brand formats in 2020, including its popular Sponsored Brand Video options. ....

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