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July 15 2021, 11:01 am | BY Kim Shaw | No Comments Dentsu Malaysia has won all Pizza Hut’s media buying and planning services effective July 2021, becoming its key partner on its transformational e-commerce journey towards in-home dining. Dentsu’s mandate is to create meaningful end-to-end media experiences through data-driven marketing and future proof Pizza Hut for a cookie-less ecosystem.
The move aims to maximise Pizza Hut’s e-commerce leadership to drive sustainable business growth in a shifting pandemic world. As a partner, dentsu has put together team Red Roof that brings resources across the group to implement a seamless agency model. Dheeraj Raina, CEO of dentsu Media, said: “Rules of the game in QSR category have changed and so has the consumer behaviour. While delivering delicious food to home with convenience has become table stakes in the category, delivering distinctive attention is the key to win. We are excited about the opportunit ....
Lemonade’s Managing Director Ruhana DaSilva will lead the newly expanded Isobar team. Ruhana DaSilva, Managing Director, Lemonade Dentsu Malaysia has merged Lemonade into Isobar. Lemonade’s influencer marketing and social commerce offerings will now reside within Isobar, which will become the network’s go-to-market brand for experience-led transformation for brands. The aim, says CEO Kien Eng Tan, is for clients to have easier access to end-to-end creative solutions that are driven by everything from building meaningful brands, driving end-to-end platform experiences, innovating products and services, and transformation consulting in an age of inclusive intelligence. “Customer experiences have changed in 2020, and we can only expect to see more brands shifting their focus on creating and realizing hyper-transformational customer experiences,” said Tan. ....
In New Independent Research Study 81% of Brands Say Customers Expect Faster Customer Service Resolutions Than Just 2 Years Ago Research illustrates how brands are using Simplr to meet rising customer service expectations News provided by Share this article Simplr® illustrate rising consumer expectations, with 81% of brands confirming that customers expect faster resolutions than just two years ago. These same brands, however, are having difficulty meeting the challenge, with less than a third (30%) saying their customer service strategies are very effective at responding to customers in a timely fashion. As a result, brands are paying a price: 39% say not meeting those customer expectations results in lost revenue opportunities. ....
Publicis Groupe has appointed Firzan Mulafer as the Managing Director for Publicis Communications in Malaysia.
In this role, Mulafer will be responsible for driving efficiency and effectiveness of the creative hubs under Publicis Communications, namely Leo Burnett, Publicis, Saatchi & Saatchi Arachnid and Publicis Emil. He will work alongside Publicis Groupe agencies’ senior leaders to integrate specialist capabilities within the client services practice and help clients thrive in the platform world. Mulafer began his journey with the Publicis Groupe in 2006 by joining Publicis Sri Lanka. In his latest stint, Mulafer was part of the core team that was instrumental in reinventing Publicis Vietnam for the connected age by offering seamless solutions across the Groupe. Before his Vietnam assignment, Mulafer was the Regional Engagement Planning Director for P&G based in Leo Burnett Bangkok, looking after five critical markets across ASEAN. ....
Dentsu Malaysia (formerly Dentsu Aegis Network) is bidding farewell to the three veteran partners of Merdeka LHS, the creative agency it acquired in 2016: CEO Tony Savarimuthu (pictured middle), and Chief Creative Officers Huang Ean Hwa (pictured left) and Szu H. Lee (pictured right), have all left ....