July 15 2021, 11:01 am | BY Kim Shaw | No Comments
Dentsu Malaysia has won all Pizza Hut’s media buying and planning services effective July 2021, becoming its key partner on its transformational e-commerce journey towards in-home dining. Dentsu’s mandate is to create meaningful end-to-end media experiences through data-driven marketing and future proof Pizza Hut for a cookie-less ecosystem.
The move aims to maximise Pizza Hut’s e-commerce leadership to drive sustainable business growth in a shifting pandemic world. As a partner, dentsu has put together team Red Roof that brings resources across the group to implement a seamless agency model.
Dheeraj Raina, CEO of dentsu Media, said: “Rules of the game in QSR category have changed and so has the consumer behaviour. While delivering delicious food to home with convenience has become table stakes in the category, delivering distinctive attention is the key to win. We are excited about the opportunity to work with
Pizza Hut Malaysia shifts media duties to dentsu Details 09 July 2021
Pizza Hut Malaysia has shifted media duties from Mindshare to dentsu Malaysia, shortly after appointing Ensemble to manage creative duties. The appointment is for a year with the option to renew for another. The pitch was first called in the first quarter of this year and saw six agencies participating, CMO Emily Chong told
A+M.
Incumbent Mindshare, which has been working with Pizza Hut Malaysia since 2015, was also part of the pitch and according to Chong, has been a strong contender. The last few years with Mindshare has been nothing short of pivotal with the brand being turnaround and put on track to growth, she said.
Pizza Hut appoints Ensemble Worldwide Malaysia as creative agency campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.
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