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Gym chain Fitness First has pivoted to address the fitness-at-home shift


Fitness First has launched a new customisable membership plan, called MyFit
As consumers settle in to working-out at home, The Drum speaks to gym brand Fitness First on how it adapted to keep its members engaged.
At the height of the Covid-19 pandemic last year, work wasn t the only thing Singaporeans brought home with them. With gyms shut during circuit breaker measures, many began working out at home amid hybrid home office set-ups.
And even though restrictions are gradually being lifted in Singapore, which has entered Phase 3 of its coronavirus response, fewer fitness enthusiasts have returned to gyms. Fitness chain Fitness First has seen a drop in check-ins to its clubs in the central business district, while witnessing an increase in some of its clubs in the suburbs, such as Westgate, Paya Lebar and Ang Mo Kio. ....

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On the surging market of at-home fitness equipments


Updated:
January 25, 2021 22:12 IST
With adjustable dumbbells, skipping ropes and yoga blocks flying off shelves, the market for at-home fitness equipment is going strong even in 2021
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With adjustable dumbbells, skipping ropes and yoga blocks flying off shelves, the market for at-home fitness equipment is going strong even in 2021
In the summer of 2020, partners Rhea and Raunaq Singh Anand watched their friends and family dive into a new-found rigour of daily workouts. Behind the frantic endeavour was the belief that being fitter than they were meant the better their body’s chances of contracting COVID.
They decided to make space for and build a home gym in their Delhi house. It was then that a business idea took shape. Close to a year later, the partners have launched Flexnest, one of India’s first personal fitness brands selling 12 essentials solely for home use. ....

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Chest Workout: 10 मिनट की इस एक्‍सरसाइज से छाती और कंधे बनेंगे चौड़े


Chest Workout: 10 मिनट की इस एक्‍सरसाइज से छाती और कंधे बनेंगे चौड़े, अपर बॉडी दिखेगी एकदम टोन्‍ड
जब भी कोई पुरुष एक्‍सरसाइज करना शुरू करता है या जिम ज्‍वॉइन करता है तो ट्रेनर से सबसे पहले अपनी छाती को चौड़ा करने को कहता है। क्‍योंकि मर्दों की चौड़ी और मजबूत छाती न सिर्फ उनकी पर्सनेलिटी में चार चांद लगाती है बल्कि लड़कियों को भी खूब आकर्षित करती है। कुछ लड़कों को लगता है कि चेस्‍ट को चौड़ा ....

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Could your belly be mistaken for Father Christmas's? One at-home activity to shed the fat


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Losing excess weight around your belly could improve your health in numerous health. If you re not too careful, piling on the pounds each year could result in obesity health hazards. How can you stop this from happening? ....

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