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Gym chain Fitness First has pivoted to address the fitness-at-home shift


Fitness First has launched a new customisable membership plan, called MyFit
As consumers settle in to working-out at home, The Drum speaks to gym brand Fitness First on how it adapted to keep its members engaged.
At the height of the Covid-19 pandemic last year, work wasn t the only thing Singaporeans brought home with them. With gyms shut during circuit breaker measures, many began working out at home amid hybrid home office set-ups.
And even though restrictions are gradually being lifted in Singapore, which has entered Phase 3 of its coronavirus response, fewer fitness enthusiasts have returned to gyms. Fitness chain Fitness First has seen a drop in check-ins to its clubs in the central business district, while witnessing an increase in some of its clubs in the suburbs, such as Westgate, Paya Lebar and Ang Mo Kio. ....

Singapore General , Ang Mo Kio , Paya Lebar , Fitness First , Fitness First Singapore , Fitness First Tampines , Fitness At Home , Virtual Studio , Myzone App , Well Being , சிங்கப்பூர் ஜநரல் , அங் மோ கீயோ , உடற்பயிற்சி முதல் , உடற்பயிற்சி முதல் சிங்கப்பூர் , உடற்பயிற்சி இல் வீடு , மெய்நிகர் ஸ்டுடியோ , நன்றாக இருப்பது ,