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Winc, Inc. the digitally native wine retailer, is purchasing Natural Merchants, a purveyor of natural, organic, and biodynamic wines. Natural Merchants was founded in 2004 by husband-and-wife Edward Field and Pilar Meroño. In announcing the deal, Winc said the acquisition reinforces its dedication to sustainability and organics and enhances the company’s ability to offer so-called natural wines. “Natural Merchants is a pioneer and thought leader in the natural and organic wine space,” Winc VP of Corporate Development and Innovation Alex Goodwin told Wine Business Monthly. “They have developed a reputation for excellence in that space, and an extensive set of relationships with key suppliers around the world. That s really the crux of the acquisition. ....
low-intervention wines and dry-farmed wines. These seemingly eco-friendly words are not bound by any USDA (or even colloquial) definition and can easily misrepresent environmental responsibility to the wine-drinking masses. Natural might appeal to the psyche, but it has no real claim to health, despite the health food industry’s insistent usage. Natural is not inherently good. Arsenic is natural. It can also kill you. We call it greenwashing, says Ed Field, co-owner of Natural Merchants, an importer of organic and biodynamic wine for places like Whole Foods. Natural, sustainable those are like nails on a chalkboard. If you throw in terms that are undefined, it [all] becomes a marketing gimmick. ....
Natural Merchants, Inc. Introduces Pizzolato Rosé Prosecco DOC - First in Market Made With 100% Organic Grapes Share Article Natural Merchants, Inc. with headquarters in Grants Pass, OR. and Cartagena, Spain introduces Pizzolato Rosé Prosecco Brut DOC, the first Rosé Prosecco DOC in the market Made with 100% Organic Grapes. The rollout begins with a staged launch in select markets including NY, CA and TN, followed by a national launch in March. Pizzolato Rosé Prosecco DOC Our estate-grown organic Glera and Pinot Nero grapes were used to produce our first Rosé Prosecco DOC and we are thrilled to enter this exciting new sparkling category. ....