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Why Winc is Acquiring Natural Merchants

Why Winc is Acquiring Natural Merchants

Winc, Inc. the digitally native wine retailer, is purchasing Natural Merchants, a purveyor of natural, organic, and biodynamic wines.
Natural Merchants was founded in 2004 by husband-and-wife Edward Field and Pilar Meroño. In announcing the deal, Winc said the acquisition reinforces its dedication to sustainability and organics and enhances the company’s ability to offer so-called natural wines.
“Natural Merchants is a pioneer and thought leader in the natural and organic wine space,” Winc VP of Corporate Development and Innovation Alex Goodwin told
Wine Business Monthly. “They have developed a reputation for excellence in that space, and an extensive set of relationships with key suppliers around the world. That s really the crux of the acquisition. ....

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