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Zara parent company Inditex, has inked a deal with Facebook to launch an interactive AR game for its Pull&Bear brand. The brand shared the new initiative on its Facebook page asking its followers to access the game, which is currently only available via mobile on Facebook and Instagram. This isn t the first intersection of fast fashion and gaming we ve seen in recent times. UNIQLO, for example, also made its way into the world of Animal Crossing creating its own bespoke “UNIQLO Island” on the Animal Crossing: New Horizons game. Upon entering UNIQLO Island, players of the Nintendo Switch popular game were able to enter a realistic UNIQLO store. In a cross-platform strategy, UNIQLO also released special content for Animal Crossing players to fully enjoy the collection in-game and the island boasted custom designs portals, which featured 21 t-shirt designs linked to its new t-shirt collection in real life. ....
Details 06 May 2021 Julie s Biscuits has launched a new Hari Raya campaign that tackles issues around gender equality. Working with GOVT Singapore, the ad takes an inside look at the production of typical Raya ads of the past, where women have been cast in stereotypical roles. In Ini Iklan Raya, Tau? the women break from script to raise questions to the director on why they are given certain stereotypical roles. Sharing the advertisement on their social media pages, Julie s said in its LinkedIn post that women certainly play an important role in every aspect, including its Raya ad. It turns out that now they dare to come forward and not be shackled to the same script again, it added. ....
'Keep going. Keep growing.' Chapter 3: The vital role agencies play in the success of SMBs marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.