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Details 06 May 2021
Julie s Biscuits has launched a new Hari Raya campaign that tackles issues around gender equality. Working with GOVT Singapore, the ad takes an inside look at the production of typical Raya ads of the past, where women have been cast in stereotypical roles. In Ini Iklan Raya, Tau? the women break from script to raise questions to the director on why they are given certain stereotypical roles.
Sharing the advertisement on their social media pages, Julie s said in its LinkedIn post that women certainly play an important role in every aspect, including its Raya ad. It turns out that now they dare to come forward and not be shackled to the same script again, it added.
Creative 232 Add to collection
The work was launched by a group of talent from across WPP agencies consisting of hand-picked global talent from Grey and MediaCom, the same group that were responsible for SK-II Studio’s launch film
Merging animation, live action and story-telling with a big purpose, global prestige skincare brand SK-II returns with its next SK-II STUDIO installment - VS , a groundbreaking animated anthology series to inspire every woman that they have the power to #CHANGEDESTINY. VS Series by SK-II STUDIO is a collection of six animated films based on the real-life experiences of six Olympic athletes Simone Biles, the world’s most decorated gymnast, LiuXiang, world-record swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team.
About this Event
Women-owned businesses are underrepresented in Singapore, making up just 27% of all businesses and 13% of sales. Reaching an equal number of women-owned businesses and men-owned businesses in Singapore could add S$95 billion to the economy, about 20% of Gross Domestic Product (GDP).
Join us at the next Learn@UOBAM webinar as our guest speaker, Amanda Ang, founder of August Bespoke shares her experiences and insights on her entrepreneurship journey, along with a brief introduction into jewellery customisation.
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