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Writer: Heidi Hsia What would you change, who would you meet – if you can travel back in time? 30 Jun – Years after XX-Ray 2 came out with a time-travelling theme, another local production is set to tackle the subject through its upcoming movie, Antaramasa . The upcoming film by Lux Ambiance Media Production is the brainchild of Umair Mohamed and Amir Rashid Othman, who revealed that the idea came from their love of the science fiction genre. I and the director of this movie have been fans of sci-fi films like Oblivion , The Butterfly Effect , XX-Ray , and more. So while we were brainstorming for ideas for a movie, Antaramasa became our ultimate choice. At the time, it was titled Paradox , said Umair. ....
Details 06 May 2021 Julie s Biscuits has launched a new Hari Raya campaign that tackles issues around gender equality. Working with GOVT Singapore, the ad takes an inside look at the production of typical Raya ads of the past, where women have been cast in stereotypical roles. In Ini Iklan Raya, Tau? the women break from script to raise questions to the director on why they are given certain stereotypical roles. Sharing the advertisement on their social media pages, Julie s said in its LinkedIn post that women certainly play an important role in every aspect, including its Raya ad. It turns out that now they dare to come forward and not be shackled to the same script again, it added. ....
Julie s Biscuits ad with GOVT SG follows story of fictionalised marketing head Details 11 January 2021 Julie’s Biscuits has launched a film titled Operation Maybe , as part of its recent rebranding campaign. Collaborating with creative agency GOVT, the biscuit company aims to elevate its new look and spread its reinvigorated message of confidence through its film. The film features a Malaysian cast including Indi Nadarajah, Fabian Loo, Amanda Ang and Bella Rahim. It tells the story of Julie s marketing head, Raju, proposing to rebrand the company but was met with a maybe from his boss, which Raju deems as disapproval. Raju then gathered different colleagues in the company to physically change the logo outside the building to let his boss see what a good idea it is. According to a press release, the story-line is fictionalised, comical take inspired by Julie’s actual real-life multi-layered rebranding process, ....