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Leveraging customer content, old martech myths: Thursday's daily brief


Plus, submit your session pitch for our fall MarTech event
Kim Davis on May 6, 2021 at 10:00 am
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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does,
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Good morning, Marketers, and here’s another thing having a moment in the spotlight.
User-generated content, or UGC. That can mean anything from customer reviews and ratings, to opinions or images shared online. Why is it in the spotlight? Because in the digital bubble of the last 14 months, people have found more time to spend, not only scrolling endlessly online, but expressing themselves often in relation to products and services they love (or hate). ....

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When martech isn't martech


When martech isn’t martech
If a tool is used by marketers, does that make it part of the martecfh stack? Where do we draw the line?
Kim Davis on January 26, 2021 at 1:41 pm
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Here’s a question I’ve been asking people for the last few days: “Where do you draw the line with martech?” It might seem a pointless question: after all, it’s facile to define martech as technology which helps marketers do marketing. But is that really true?
My question was prompted in part by a new StackInsights report from CabinetM, the martech management platform which subscribers can use to audit, track, manage and develop their martech stacks. For the first time, CabinetM has aggregated the data contributed by those users (anonymously, of course), and published findings which reflect the composition of hundreds of real-life, functioning martech stacks. The report, “Marketing Technology Adoption Data” can be accessed here. ....

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