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MACH and composable, and the underlying tech, have reshaped the perception of what is "best-of-breed." Can Sitecore make room for its SaaS-based commerce? ....
Why are in-house SEOs looking for new jobs?; Friday's daily brief searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.
When martech isn’t martech If a tool is used by marketers, does that make it part of the martecfh stack? Where do we draw the line? Kim Davis on January 26, 2021 at 1:41 pm More Here’s a question I’ve been asking people for the last few days: “Where do you draw the line with martech?” It might seem a pointless question: after all, it’s facile to define martech as technology which helps marketers do marketing. But is that really true? My question was prompted in part by a new StackInsights report from CabinetM, the martech management platform which subscribers can use to audit, track, manage and develop their martech stacks. For the first time, CabinetM has aggregated the data contributed by those users (anonymously, of course), and published findings which reflect the composition of hundreds of real-life, functioning martech stacks. The report, “Marketing Technology Adoption Data” can be accessed here. ....