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Global ad expenditure to grow 8% in 2022: Zenith's Report

Global advertising expenditure is expected to grow 8 per cent in 2022, according to Zenith's latest Advertising Expenditure Forecasts report, which was released on Wednesday. This represents a minor downgrade from a little over 9 per cent growth rate provided by Zenith in December 2021.  ....

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Digital will account for 49% of OTC advertising in 2023: Zenith report

Mumbai: Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets, including India, will expand by 7.6 per cent in 2022 and five per cent in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report published on Monday. Digital will account for 49 per cent of OTC advertising in 2023, up from 46 per cent in 2021, said the report. ....

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Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report

Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report
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