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Given the ongoing narrative of economic woe and a surge in 2021 digital adspend in 2021, expectations erred on the side of pessimism ahead of the IAB's annual Digital Adspend report. But things didn't turn out as expected. ....
The UK digital ad market maintained double digit growth of 11 per cent in 2022, despite a challenging year as advertisers navigated the cost-of-living crisis, p ....
Mumbai: Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets, including India, will expand by 7.6 per cent in 2022 and five per cent in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report published on Monday. Digital will account for 49 per cent of OTC advertising in 2023, up from 46 per cent in 2021, said the report. ....