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OTC ad spend in Australia will be 64% higher than it was in 2019, Zenith reports

OTC ad spend in Australia will be 64% higher than it was in 2019, Zenith reports
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

United States , United Kingdom , Benoit Cacheux , Jonathan Barnard , Joshua Lee , Business Intelligence ,

Digital will account for 49% of OTC advertising in 2023: Zenith report

Mumbai: Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets, including India, will expand by 7.6 per cent in 2022 and five per cent in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report published on Monday. Digital will account for 49 per cent of OTC advertising in 2023, up from 46 per cent in 2021, said the report. ....

United States , United Kingdom , Benoit Cacheux , Jonathan Barnard , Business Intelligence , Digital Adspend , Dtc Advertising , Year 2023 , Zenith Report , Advertising Report ,

Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report

Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report
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United States , United Kingdom , Benoit Cacheux , Jonathan Barnard , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Business Intelligence , Global Chief Digital Officer , Adspend By Otc Healthcare Brands , Zenith Report ,