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How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets

Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets. ....

Christian Homburg , Bryana Lukas , Andrew Cuffe , Miriam Guenther , Peter Guenther , Zeeger Vink , Jp Morgan , International Trademark Association , International Accounting Standards Board , Head Of Equity Research , University Of Manchester , Global Accounting Policy At Ford Motor Company , University Of Mannheim , University Of Liverpool , Marketing Asset Accountability , Equity Research , Global Accounting Policy , Ford Motor Company , Financial Accounting Standards Board , Natural Experiment ,

Other Barks and Bites for Friday, January 26: CAFC Grants Transfer Out of Texas for Honeywell; Google Settles AI Chip Patent Lawsuit; Judge Newman's Lawyers Make Her Case Before D.C. Judge

This week in Other Barks and Bites: the U.S. Court of Appeals for the Federal Circuit (CAFC) says Judge Alan Albright abused his discretion in denying transfer to Honeywell; Judge Pauline Newman argues to keep her district court case against CAFC alive; and more. ....

United States , North Carolina , Alan Albright , Miles Davis , Kathi Vidal , Bristol Myers Squibb , Zeeger Vink , Jeffrey Sedlik , Koninklijke Philips , Pauline Newman , Feng Ying , Andy Warhol , Presidential Task Force , Us Court , Honeywell International Inc , Patent Center , National Oceanic , Illinois Tool Works , International Trademark Association , Agreement To Advance Climate Technology , Trademark Office , Novo Nordisk , Exxon Mobil , Dc Court Hears Arguments , Boston Scientific , Atmospheric Administration ,

International Trademark Association elects new president

The International Trademark Association (INTA) has elected Jomarie Fredericks as its 2023 president, and as chair of its board of directors. ....

University Of Chicago School , United States , University Of Illinois , Zeeger Vink , Kent College Of Law , Planning Committee , University Of Chicago School Law , International Trademark Association , Mf Brands Group , University Of Illinois At Urbana Champaign , Rotary International , Rotary Foundation , Complementary Rights , First Amendment , Chicago School , Kent College ,

This week on MIP: UK Supreme Court exclusives, UPC 'powerhouse' launched, and more

We provide a rundown of Managing IP’s news and analysis coverage from the week, and review what’s been happening elsewhere in IP ....

France General , United Kingdom , United States , Amar Goussu Staub , Zeeger Vink , Russell Binns , Jomarie Fredericks , Thom Tillis , Mariah Carey , Us District Court , Drug Administration , Digital Services Act , Cancellation Division , Senate Judiciary Committee , Mf Brands Group , Patent Court , United Kingdom Supreme Court , Unified Patent Court , Security Trust , Western District , Rotary Foundation ,

New York-based Attorney Receives Prestigious President's Award from International Trademark Organization | News

New York-based Attorney Receives Prestigious President's Award from International Trademark Organization | News
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United States , New York , Rio De Janeiro , Estado Do Rio , Soerensen Garcia Advogados Associados , Mario Soerensen Garcia , Zeeger Vink , Dale Cendali , Copyright Committee , Us Supreme Court , International Trademark Association , Us Copyright Office , Kirkland Ellis , Founding Chair , Soerensen Garcia ,