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Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets. ....
Team and individual incentives foster a supportive and higher performing salesforce responsesource.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from responsesource.com Daily Mail and Mail on Sunday newspapers.
Researchers from University of Mannheim published a new paper in the Journal of Marketing that examines the effect of wage inequality on customer satisfaction and firm performance. The study, forthcoming in the Journal of Marketing, is titled Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance and is authored by Boas Bamberger, Christian Homburg, and Dominik M. Wielgos. Irrespective of wage cuts and employee layoffs, the wages of top managers rose to record levels during the pandemic and wage inequality continues to grow worldwide. However, according to a 2015 OECD report, wage inequality is harmful to long-term economic growth and undermines societal cohesion. This situation raises the question: Do firms have an incentive to raise wage inequality? ....
Accenture Acquires Strategic Management Consultancy Homburg & Partner to Expand Capabilities in Commercial Strategy, Sales and Pricing finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.